Media Segmentation And The Rise Of Direct Marketing

chippenhamdirect.info1Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly segmented. Advertising and promotional tactics have become more regionalised and targeted to specific audiences.

The extraordinary expansion of media options to reach specific markets has been fully documented. Along with the proliferation of products and services and the segmentation of types of prospects has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.

Information and the role of the customer database
In the information age marketers are not only focusing on analysis, but also understand the value of information collection.

In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a seller, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and overstuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to interact with them.

Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private marketplace. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and clients — and to build one-to-one relationships with them will continue to grow.

The new marketing environment
The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.

For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of anxiety over the past 20 years.

The mind and mood of consumers in the 2000s provide interesting challenges.

The growing number of consumer segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less effective in reaching diverse groups of consumers.

Marketers must now fight to establish the relevance of their products in an extremely fractured marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.

Retailers have a natural advantage because they can directly measure customer behaviour and get first crack at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.

Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.

Economic Benefits Of Print Marketing

chippenhamdirect.info2Have you ever questioned the benefits of marketing to businesses and to you personally? Marketing bridges the gap between you and the maker or seller of an item. In doing so, it helps make products more useful because you are able to purchase them when you need them. Marketing makes buying easier for consumers. It also helps to create new and improved products as well as lower the prices.

The functions of marketing add value to the product. This means that marketing makes the product or service being offered more useful. The added value in economic term is called utility.

There are five economic utilities involved with all products form, place, time, possession, and information. Of the five, the utility of form is the only one that is not directly related to marketing. The remaining four are marketing utilities.

Form Utility. It involves changing of raw materials or putting parts together to make them more useful. In other words, it deals with making, or producing things.

Let us look at a tree to determine its utility. In its original state, a tree has value as an object of beauty. It also prevents soil erosion and produces oxygen for us to breathe. When the tree is cut down to use in making other products, however, its usefulness increases. Lumber from the tree might be used to make pencils, paper, furniture, and buildings. The raw material (wood) becomes a part of finished items that have more value to us than the raw material itself.

The same would be true if a manufacturer were assembling parts into a product. For example, the parts of a chair (the wood frame, the fabric used for the upholstery, the glue and nails used to hold the parts together, the reclining mechanism), they are relatively useless by themselves. Putting them together adds form utility.

Place Utility. It involves having a product where customers can buy it. Businesses often study consumer shopping habits through their newsletter printing that include a survey column to determine where would be the most convenient location for consumers to shop. Some businesses decide on a direct approach by selling their products through catalogs, posters and newsletters. Others decide to rely on retailers for help in selling their products.

Time Utility. It is having a product available at a certain time of the year or a convenient time of the day. Marketers increase the value of their products by having them available when consumers want them. In order to achieve that goal, marketers must plan their operations well in advance.

Take for example, toy manufacturers who introduce their new products to retailers through cheap newsletters or full color newsletters at a toy fair in New York. That is when retailers decide which products they will sell during the holiday season some nine months later.

Retailers also offer convenient shopping hours to accommodate their customers. Mall stores open 10 a.m. to 9 p.m. while some convenience stores are open 24 hours a day.

Possession Utility. How do you come into possession of the items you want? Unless they are given to you as a gift, you generally buy them for a given price. That exchange of a product for some monetary value is what we call possession utility.

Retailers may accept alternatives to cash like personal checks or credit cards, in exchange for their merchandise. They may even offer installment or lay-away plans. Every one of these options adds value to the product being purchased. In fact, without these options, some customers would not be able to buy the items they want.

Information Utility. It involves communication with the consumer. Salespeople provide information to customers by explaining the features and benefits of the products. Packaging and labeling provide information to customers about qualities and uses of a product.

Try to study these economic benefits of marketing to be successful in your business field.

Accounting For Stock Redemption- Significant Fact About Business Accounting

chippenhamdirect.info3It’s difficult to provide accurate accounting for stock redemption information, but we have gone through the rigor of putting together as many accounting for stock redemption related information as possible. Even if you are searching for another information somehow related to federal funding for training, accounting information, lease accounting software or accounting depreciation this article should help a great deal.

Many of the small business managers I now view accounting this way. It’s overhead and really doesn’t contribute to the bottom line. Or does it? The people who run the accounting system speak in an unintelligible blur of debits and credits. They have been little grasped of the operation that generates the money to pay their salaries.

Think of the G/L as a sheet of paper on which transactions from all four categories of accounts-assets, liabilities, income, and expenses-are recorded. Some of them follow up from various sub ledgers, and some are entered directly into the G/L through a general journal entry. An example of such a direct entry would be the payment on a loan.

Collateral fees are expenses incurred in the creation or purchase of printed sales materials used by your sales staff in marketing and selling your product. Promotion fees include any product samples and giveaways used to promote or sell your product.

If this article still doesn’t answer your specific accounting for a stock redemption quest, then don’t forget that you can conduct more searches on any of the major search engines like Search Yahoo Dot Com to get specific accounting for stock redemption information.

Amortization, In the course of doing business, you will likely acquire what are known as intangible assets. These assets can contribute to the revenue growth of your business and, as such, they can be expensed against these future revenues. An example of an intangible asset is when you buy a patent for an invention.

Tax, Tax accountants prepare corporate and personal income tax statements. They also prepare strategies for deferring taxes, when to expense items, how to approach a merger or acquisition, etc. You need to have a thorough understanding of economics and the tax code. Many large firms now also look for legal knowledge.

Some public accountants specialize in forensic accountinginvestigating and interpreting white-collar crimes such as securities fraud and embezzlement, bankruptcies and contract disputes, and other complex and possibly criminal financial transactions, including money laundering by organized criminals. Forensic accountants combine their knowledge of accounting and finance with law and investigative techniques to determine whether an activity is illegal. Many forensic accountants work closely with law enforcement personnel and lawyers during investigations and often appear as expert witnesses during trials.

It might interest you to know that lots of folks searching for accounting for stock redemption also got information related to another free invoice software, Resigo hotel software, and even free society accounting software here with ease.

Marketing Means And Better Prospects To Gain More Web Traffic

Web traffic is the most important factor for any website. In fact the point is that without a good volume of web traffic to a site it is of no good to the webmasters. And therefore no profit motive can be achieved without a good volume of visitors visiting the site. Therefore it is the intention of every webmaster to get the best help one can get and thereby to get the maximum volume of web traffic to their website. But the fact is that though the web traffic is the most essential thing needed for any website but it should always be kept in mind that to achieve that goal is not at all easy. The most primary thing that leads to better volume of web traffic is a good ranking of the website on the search engine result pages and in the same way to get a better ranking on the search engine result pages the search engine optimization for the website plays a very significant role.

Now the fact is that the search engine optimization for a website is a vast concept and there are a number of things that should be worked on very carefully in order to get the best results. As it is the main concern of any website or webpage owner is to gain the top rank in the search engine results. And for doing that it is needful to study the working of the search engines very minutely. Only if the of the search engines can be studied very well there is the chance for achieving the best ranks. And this study of the working procedure of the search engines is known as Search Engine Optimization. There are also a lot of SEO organizations who work for the business organizations for the better placement of those websites on the search engine results. The ranking on the search engine result is the main concern of the SEO organizations.

It is very simple to determine. In the present scenario advertisement and publicity is the most essential for selling any sort of products. No matter how far good your product is, what good is it of if people dont know about it. The idea is that the product, which is more visible to the public, the more are its chances of getting sold and for the business to gain more profit. The SEO organizations work for this purpose by working to achieve better rank on the search engine result. The better ranking the website have the better is its chances of getting in front of the eyes of the customers. And for that reason there is the need of Search Engine Optimization. But it should also be remembered that this is not a very easy thing to do and that is why the most of the leading site holders dont opt for doing it themselves and leave it in the hands of some esteemed SEO firm to get it done in the best way for them. And this is perhaps the better choice as experts can better have the job done for you. Therefore instead of trying it yourself to save a little bit of money, go for a good SEO organization who can better work it out for you.

Three Things That Define A Best Seller

Being a best selling author has been made a lot easier with the advent of the Internet, a place where book enthusiasts from all over the world can converge and hunt for their favorite titles. The Internets open accessibility, however, does not mean every writer that goes online marketing route will be successful.

There are certain factors that come into play when it comes to writing and selling an online best seller:

Substance
Okay, so the quality of the book is a given when it comes to best sellers. No true best seller out there is a complete waste of time and money. On the other hand, not all masterpieces out there manage to make it on the market as a best seller.

Some of the most beautifully crafted stories end up being hidden away in some obscure bookstore, while more mundane pieces actually end up on best seller lists with a major distinction being the marketing of the book.

However, substance will determine your stay on the best selling list, but other factors will determine your entry into those lists in the first place. Dont simply be content with what is in front of you. Always seek to write the best piece that you can.

You would think that goes without saying, but it never ceases to amaze me what some people will self publish in hopes of finding fame and fortune with little effort.

However, avoid getting caught up on being too much of a perfectionist while actually thinking up and writing the first draft, otherwise youll never get anything done.

Marketing
Marketing is the business end of becoming a bestselling author. Your marketing will determine how well you actually do in the short run. Everything from launch parties to promotions to mass emails will all work for increasing the publicity of your new book. Some authors actually love the marketing process while others may find the business end of crafting a best seller tedious and laborious.

This is precisely why there are literary agents and publishers that specialize in marketing and selling for you. As with anything, if your manuscript is not worth marketing, no agent or publisher will touch it.

Even with a publisher you still need to be involved in the marketing. The Internet is an outstanding vehicle for this. As with any other aspect of marketing, the Internet does require your need to be proactive.

Dedication
This is something that well-established authors know all too well. The world of writing is not as easy to penetrate as most people would have you believe, and you will most likely face failure and disappointments more often than success. But isnt that true for all careers in the world? Doggedly checking the quality of your work and aggressively marketing your book through all available channels and having the guts to see things through will pay off in the end.

A substantial, high-quality piece, a solid and wide-reaching marketing strategy, and the dedication to pursue your dreams of becoming a best selling author are three of the most important factors that define a best seller who takes advantage of what the Internet has to offer.

How Haulage Companies Must Adapt To The Digital Economy

The term and concept “digital economy” is a hot topic in the world of business. It is front and centre on the agenda of government think tanks, a focus for corporate training organisations, and a spectre to many who seek to pin it down and measure its impact.
This impact may be obscure at times, but it is real and potent, including in the transportation industry. Businesses are working out how to assess and adapt to the digital economy, and do so in simple yet effective ways.

Invest like it’s a priority, because it is

It can be tempting to see the digital economy, or at least the weight of its importance, as a bit of a fad. But fads come and go, and the digital economy is becoming more and more significant to successful haulage companies. While broad reaching and diverse, and thus a little hard to measure in terms of impact, once its impact is seen in terms of the financial results and potential of technological change in the industry, its importance is clear. From the usefulness of GPS tracking to the changes in marketing wrought by online exchanges, it is easy to see why those who fail to even consider it will be left behind. Investing in the opportunities offered by mobile, online, network and social media technologies should be treated as a priority by every small business.

Develop a digital marketing face

Many haulage companies see online marketing as the domain of big companies. The idea of managing a website, let alone a social media platform or presence on relevant mobile applications, can be a burden to those whose skills involve the movement of the physical not the digital! But just as emails and online shopping have changed the market for the delivery of physical information and goods, so too has digital marketing changed the options for businesses to market themselves. Many people now trust companies based on online reviews and their online image. Developing a clear and robust digital marketing face is the first step in reaching respectability among this ever-growing segment of the market.

Use its tools to find work

The impact of the digital economy can appear threatening but it’s good to remember that change almost always appears this way at first. Haulage companies are better off considering this impact in terms of opportunity, not threat. The capacity to communicate with clients using mobile apps, the ability to build a reputation on web-boards and through website comment sections, or the means of looking to fill return loads on online exchanges are all tools you can use to get more jobs.

Take advantage of digital efficiency

Anyone who has worked in the transportation industry will know that haulage companies work in a very competitive environment, especially those that run small businesses in an urban environment. It is vital to stay efficient as wasted time, fuel and logistical energy will lead to loss of profit. The digital economy provides a very real means of improving efficiency. GPS tools, logistics apps, online commerce courses, and social media management suites are all designed to save you time and money in your everyday work.

Essential Facts About The Bsc Marketing Degree At The University Of Southampton

Heres a brief overview of the BSc Marketing degree offered by the University of Southamptons Management School for potential applicants.

This BSc Marketing degree will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice.

The course is four years in duration and involves an industrial placement year in your third year, which is compulsory for all students. You will then return to the University to complete a 4th and final year of study.

As a result, the BSc Marketing degree programme will introduce you to exciting new developments in marketing practice and provide you with work-related skills that are in great demand from employers.

Marketing activities play a central role in delivering value to both customers and shareholders. In this context marketing can be seen as being at the interface between the customer and the organisation.

It interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisations response in terms of services or products to the customer.

Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.

Thats why on the BSc Marketing degree from the University of Southampton you will learn about all of these things, along with additional emphasis on the nature of digital marketing.

Graduates from this BSc Marketing degree course frequently gain management roles in a wide range of private, public and third sector organisations.

In addition, some graduates may choose to form their own businesses on graduation, or within a few years of graduation.

However, we dont openly recommend early business formation for graduates; placing most emphasis on gaining experience first.

Spa Brochure Templates For Printers And Designers

Marketing for the spa business can be based on brochures designed to lure the potential spa goers to actually go and avail of the many luxurious and relaxing spa treatments. The spa business is a service based industry that is highly dependent on reputation and word of mouth marketing. But even with such norms, spa managers and owners should still make full use brochures by choosing the best spa brochure templates.

The spa brochures are perfect marketing tools that are capable of really touching base with the potential clients as these brochures contain the very essence of the spa. Another great benefit that spas receive from using print ads is the chance to allow potential spa users to “experience” the spa treatments through convincing descriptions and even more convincing testimonials from local or national celebrities.

The use of influential endorsers is a powerful trick that spas must be able to utilize in order to achieve greatness in their chosen field of business. In order to make spa brochures effective, spa owners and their marketing teams should opt for the best suited spa brochure templates for creating the desired effect. Spa brochures need to contain many vivid pictures of the actual spa and its many services because great looking pictures are essential to persuade potential clients to actually go out and relax in the promoted spa. The accompanying descriptions too, should be made quite persuasive. The right spa brochure templates should be chosen for an effective marketing plan.

Brochure Trifold Designs

The trifold design techniques, used for brochures by the marketing companies and businesses, are highly effective marketing campaign materials. The tri fold brochure is essentially an improvement of the basic concept of a single page flyer or leaflet. Incorporation of the trifold method transforms the single page leaflet into six active panels.

These panels can work separately or they can work in conjunction with each other to convey a greater marketing message. There are three panels in front and three at the back and because of the accordion style fold utilized in the trifold design, the panels unfold in a large single sheet of paper. The trifold brochure has a lot more persuasive power than any other brochure style. When the accordion tri fold opens, the potential consumer is immediately drawn to the propaganda of marketing and advertising messages of the company.

This enables the company to really connect with potential consumers with a bond that could drive them to take the buying decisions. The use of trifold brochure, as a powerful marketing and sales tactic, must be maximized by companies. The effect that the trifold design creates is so significant that use of such design can become a mandatory recommendation for all industries and fields of business. Time and time again, the trifold design for brochures has demonstrated its effectiveness as a print media marketing tool.

Create Brochure Online

Marketing decisions of a business decide the destiny of the business. With web-based business gaining in popularity, important decisions like online marketing should be well planned. Such a decision would require marketing companies to create brochures online. The marketing aspect of the business is something that companies really tend to focus on because the success of a company depends on astute marketing and promotions of brands.

Without an effective marketing scheme, businesses are unable to connect with their target market and without this much needed company-consumer relationship; businesses will have a hard time achieving marketing success. The internet has made business much more convenient for companies. There are now many different processes and services that the internet offers. These include the process of designing and printing brochures which contain the marketing ploys of a company. Companies operating in every industry and field of business can now create brochures online. In planning for online brochures, the companies should first decide on what they really want to convey to their target market. This is important since this decision will highly influence the design of the brochures.

The use of brochures is an important marketing tactic that business owners and their marketing heads should utilize to achieve business success. In the online business the customer base can be multiplied several fold. In such a scenario, the contents of online brochure assume greater importance. Companies should focus on communicating with the target market and online brochures are a great help. In order to maximize the convenience of creating online brochures, printing companies are also offering their services online.

Eric Worre Program – Is It A Scam What Can He Teach Me About Mlm Business

Upon checking out Eric Worres approach to multi-level marketing, many may look upon it with suspicion and doubt. Since Eric Worre is so fond of using more traditional methods of doing network marketing, this further keeps people in doubt because they feel that traditional methods support the old-school pyramid methods that got itself an infamous reputation that it was cheating many out of money that only made it to the top of the pyramid and nowhere else.
Quick Note – Get the True Story Right Here Eric Worre Review and know how it all began. If you are really wanting to start your business today the right way make sure to go here now Article Marketing With David Wood for all the right details and answers to your burning questions. Today is your day to move up the ladder with a Free system that works every time MLM Training and will always deliver the goods.
But this isnt true when speaking of Eric Worre. He may use an old-school approach to his multi-level marketing teachings, but at the end of it all, this knowledge is being applied to make you richer with all your efforts, not somebody else.
Eric Worre and his network marketing approach
The unique thing about Eric Worre is that he wants to help people make their own money by helping them build their own networks of distributors to promote products and services. He is not telling you to become a part of his own network at all, instead he want to share his own successful secrets on how you can make your life a better one by making the income of your dreams through a successfully managed marketing network that is established an created by you.
In the past, many charismatic speakers made their mark in promoting pyramid schemes that got many people into trouble, but with multi-level marketing the scene is different. Multi-level marketing simply helps people create a network of distributors and marketers for specific products and even skills that can be utilized to make businesses grow and flourish. So unlike pyramid schemes that promises no product to the client, multi-level marketing is all about product and skills distribution.
Eric Worre and his program
Erice Worres program is unique because it emphasizes on the fundamentals and principles on running a multi-level marketing business and how to make it succeed, rather than telling you exactly how to do it. Eric Worre believes that with the different technologies and mediums by which people can communicate and spread the word, there is no one way to do network marketing except the way that specifically works for you.
Personally, Eric Worre believes in the importance of interpersonal communications and how the clients interest and motivation are the keys to maintaining a stronger network. This is why Eric Worre prefers his own traditional approach to network marketing which includes weekly meetings with distributors, house calls and meetings, and 3-way calls on the telephone to help others keep inspired and informed about the marketing network and its process. With over 20 years of experience in multi-level marketing, Eric himself admits that these approaches that he chooses are what work best for him. This is undeniable since he already has hundreds of distributors already maintaining his huge network.
Eris Worres simple message to those wanting to get into multi-level marketing is to learn the fundamentals, find out how these fundamentals can be applied to your situation, and take that approach head on. It is only through this process that you can grow in network marketing and improve in the way that you do things and the way that you make money.

What Are The Most Lucrative Areas Of Study In An Online Business Degree Find Out Here!

The truth is, there are more and more degrees being offered online. Now, the questions are: 1) What are the top online degrees being available; 2) What makes these degrees so popular? Recent surveys indicate that while trends to fluctuate quarterly, some degree programs have consistently remained popular with online students. These are: Business, health care, education, criminal justice, and computers and information technology.

Let as take a further look at business degrees and why they are consistently at the top of the list. The business world, as you might suspect, is competitive. To succeed in your business career, you have to distinguish yourself from your competition. Some ways to do this are: Gaining more job experience, earning a promotion, becoming an expert in your niche, and advancing your education.

A major plus of online business degrees is that you can complete your training at various levels. These are associate degree (AS or AA) bachelor degree (BBA or BSc), doctorate degree (DBA), masters degree (MBA), Also, you can complete additional business certifications for example health care management, risk management, Six Sigma, and project management. Thus, the online degree option is a chance to advance your career and set yourself aside from your competitors.

The MBA degree has made its mark as the industry standard for measuring success and accomplishment in business. This is true for mid-level business managers and business professionals who want to move beyond entry-level tasks and responsibilities for something more challenging. Student demographics indicate that many professional in online MBA degree programs simultaneously work and take classes.

An additional advantage of considering pursuing an online business administration degree is that there are multiple areas of focus to choose from including: accounting and finance, business leadership, human resource management, e-business, risk management, organizational management, project management, international business, marketing and sales, small business management, operations management, retail management, sport and entertainment management, and information technology management to mention a few areas of focus. This wide selection does make business administration stand out from other degree programs.

Online business degree programs apply student-centered instructional strategies to improve learning outcomes. These approaches include: enhanced instructor-to-student communication and student-to-student; customized approach to instruction that matches students’ learning styles and work schedules; easy access to learning tools and materials any time and place; and using authentic approaches to evaluation and assessment.

A big selling point for online degrees in business is their flexibility and scheduling of classes. Unlike conventional classrooms, earning a degree on line means you do not have to be physically present to learn, and attending a virtual classroom is ideal for students with a busy schedule. A word of caution however is to determine whether the online courses are offered synchronously, asynchronously online, or using a combination of both approaches to deliver instruction, as some of the class activities might require synchronous communication.

The United States Department of Education reports that 20% of college students elect business studies. As discussed, the many areas of focus in business studies are perfect for many professional areas such as finance and accounting, marketing and sales, and small business management. In fact, in the U.S. the most popular area of concentration is accounting, which in itself has various areas of concentration e.g. financial accounting and tax accounting.

Other areas in business with an increasing or steady demand are finance, and economics. In addition, employers are always seeking to hire graduates with marketing degrees. This makes sense given that the Internet created new way conducting business. The web acts as a platform for sales, advertising, business interaction, and business promotion. Related to this phenomena is e-commerce or e-business, another growing area in the business world.

The United States Bureau of Labor Statistics reports jobs in marketing, advertising, promotions, public relations, and sales should grow by up to 12% from 2006 to 2016, while accounting jobs should grow by 18%. Increasing regulatory reforms and the expanding economic market fuels this growth. The levels of income do vary greatly by the specific concentration, industry, level of education, and years or relevant experience. However, some potential earnings are as follows: $91,100 for advertising and promotions managers, $137,000 for financial analysts, $113,400 for marketing managers, $106,790 for sales managers and $97,170 for public relations managers, and $96,000 for project managers.

Business professionals are work in virtually about any industry that you can think of including education, financial institutions, not-for-profit bodies, manufacturing, entertainment, and sports and entertainment among others. Each business and industry needs a range of skills from its employees making it important to make an informed decision on what you would like to focus on to succeed. Also, it is advisable to conduct detailed research on which program best suits your needs. Finally, it is important to really only consider online universities that are accredited and recognized.

th Century Business Methods Used Today Are The Problem, Not The Solution

Throughout the 20th century, various business methods for operating and developing the company have been contrived and refined, becoming the conventional business methods that we use today. We improve management and effect business change by laying new contrived business methods and structures over the methods in place. Even with all the improvements, we continue to have fundamental problems with re-organizations, intangible assets, accounting limitations, cost control, information management, alignment, etc. Even with all the business organization and management methods, we still have not found the one right method to organize and manage the company business.
Until now. Result-performance Management, newly launched in 2008, provides the one right method to organize and manage the business in the 21st century company, and leave problems with 20th century business methods behind.

Conventional business methods are the generally-accepted wrong ways

Over the past decade, we implemented breakthroughs like business process re-engineering, business transformation methods, business performance management, and enterprise resource planning. But, these turned out to be just new names for conventional business methods to do the same old things.

Why are there so many different business methods to do the same thing? Why isn’t there just one right business method? It is simply because all of these different business methods are wrong methods, and we do not know the one right business method. Since all the different business methods we use are wrong, we can only define the right method by identifying the wrong methods that are generally-accepted. The basis for our management and accounting methods is not that they are the fundamentally-sound and understood right business methods, but that they are the generally-accepted wrong business methods. When we come up with the one right business method, it will be known and accepted, and all of the wrong business methods will be obsolete.

Conventional thinking prevents the new breakthrough needed

Since the beginning of business, no one has ever stopped to think, “Are the business methods that have always been used the best business methods”. We accept existing business methods as the basis and try to improve the methods.

New business methods contrive ways to alleviate the symptoms of fundamental problems inherent in the way things have always been done. This we can do ad infinitum without ever solving the problems. How many methods do we have and how many books have been written about corporate governance, business organization, change management, investment management, capital development, performance management, cost and value accounting and management, solution alignment, intangible assets, business collaboration, etc. Why do we keep coming up with new business methods, if previous business methods were supposed to have solved the problem?

Management improvement books are written using the existing body of knowledge or published record as the valid basis. Many of the books cut, reorganize, and paste what has already been written. Other books describe innovative ways enterprises are coping with contrived business methods. These approaches prevent new breakthroughs and can, at best, produce some incremental improvement.

Conventional 20th century business methods do not organize and manage the business

The problem is that conventional business organization and management methods do not organize and manage the business. Instead we contrived business methods to organize and manage people, departments, functions, activities, duties, positions, tasks, and numerous other entities. Each business method defines these entities in its own way. Each method is laid over the business obscuring the actual business and compounding the problems of business change. The many different business methods describe the company with different entities and definitions creating information complexity and proliferation of information systems.

The organization structure is laid over the business. The business changes, while the organization structure remains rigid, building pressure for reorganization and upheaval. Other business methods and structures are laid over the organization structure. The actual business lies hidden under a proliferation of methods.

We need one right way to organize and manage the business

We need to step back and take a completely new look at the basics of our company business and build the one right method to organize and manage the business. Conventional business organization and management methods manage contrived entities, but fail to specifically define the business and manage specific business entities.

The business definition is investments in capital as solutions of worth utilized for costs and effectiveness of performance to produce value and quality in results. Conventional business management methods do not identify and manage the three entities that define the business and must be managed:

1. Results: Specific economic outputs of value and quality produced at any level from business performance
2. Capital: Specific invested capital available as solutions to be utilized in business performance
3. Performance: Utilization of a specific solutions of worth to incur costs to produce specific results

These three entities are used in Result-performance Management (R-pM) to organize the company. Any other entities used must be defined in terms of results produced, capital investments as solutions, and performance in solutions utilized to produce results.
The business organization changes naturally as results are added, changed, or deactivated. The business organization changes with each new capital investment to implement solutions or to discontinue old solutions. Human capital personnel and capabilities are deployed as solutions where they have the capability to manage and produce results. Other capital is deployed as well as specific solutions to be utilized in performance to produce a result. The business organization changes with each redeployment of a solution to be utilized in performance to produce a result.

R-pM is the new breakthrough needed to organize the business

R-pM is a new breakthrough that defines the results that enterprise management wants to produce and adds and deletes results as needed. R-pM defines the capital utilized as solutions in performance, to show how costs are incurred. R-pM deploys solutions to be utilized in performance to the results to be produced to show total performance costs against the result value created.
Once the organization is simplified, R-pM manages the enterprise in three dimensions for ongoing advantage

1. Result: Manage economic output to reach revenue goals
2. Performance: Manage invested capital in performance to reach profit-margin goals
3. Management: Manage operation and development goals by time period for return and strategic value

R-pM develops new capital solutions over time to create value in new results. R-pM governs the company business performance over time to create strategic value.

R-pM is one simple integrated business method for 21st century management

R-pM removes conventional business complexity and provides one simple integrated business method that eliminates re-organizations, intangible assets, misalignments, ad-hoc development, change management, and unknown costs. R-pM enables strategic value creation, result value-quality chains, transparent governance, innovation technology management, beneficial development, cost and value accounting, result-performance optimization, business collaboration, consulting professionalism, solution-sharing, and many other advantages prevented by 20th century business methods.
When we employ R-pM, we have the one fundamental right business method to organize and manage any enterprise for 21st century management, and leave all the obsolete wrong business methods and unsolvable 20th century problems behind.